How to advertise farmland?
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How Do We Advertise Your Farmland?

Top 50 Questions about Farmland

At Whitaker Marketing Group, we employ a blend of old-school techniques and new-school digital marketing strategies to ensure your farmland gets maximum exposure. Our comprehensive advertising plan is designed to leave no stone unturned, targeting both local and national buyers to yield the highest and best price for your property.

Traditional Advertising ("Old School")

  1. Signage:

    • Large Signs on the Property: We use four-foot signs to grab attention, ensuring passersby and local farmers know about the sale.
    • Wayfinding Signs: Placed on nearby paved roads to guide potential buyers to the property.

  2. Direct Mail:

    • Disruptive Marketing: We send postcards and brochures directly to local landowners and farmers.
    • Targeted Approach: Using USDA and farm ID records, we focus on farmers and landowners within a 50-mile radius.

  3. Local Networking:

    • Coffee Shops and Co-Ops: Our agents build relationships with local farmers and community members.
    • Flyers and Booklets: Professionally designed materials are distributed at banks, law offices, grain elevators, and other key locations.

  4. Newspapers and Radio Ads:

    • Local and Regional Newspapers: To reach a broader audience in rural areas.
    • Customized Radio Spots: Targeted to local and regional listeners.

Digital Marketing ("New School")

  1. Social Media Campaigns:

    • Platforms include Facebook, Instagram, TikTok, and others.
    • Leveraging remarketing ads to reach potential buyers who have already shown interest in farmland.

  2. Search Engine Optimization (SEO) and Ads:

    • Targeting keywords like “farmland for sale” or “farm for sale near me” to appear in relevant online searches.
    • Ensuring your property gets visibility on Google and other search engines.

  3. Syndicated Websites:

    • Listings on platforms like LandWatch.com, LandsOfAmerica.com, LandAndFarm.com, and LandBrokerMLS.com.
    • These platforms attract investors and buyers beyond the local market.

  4. Drone Videos:

    • Professional Aerial Videos: Showcasing your farm’s topography, crop potential, and scenic features.
    • Videos are embedded in online listings and shared across social media to capture attention.

  5. Email Marketing:

    • Sending tailored email campaigns to our database of qualified buyers and investors.

Why Our Strategy Works

  1. Local Expertise + National Reach:

    • Our agents are embedded in communities across Iowa and the Midwest, maintaining strong relationships with local farmers while reaching out to national investors.

  2. Data-Driven Targeting:

    • Using geospatial tools and market insights, we focus our efforts on the buyers most likely to bid on your farm.

  3. Comprehensive Coverage:

    • Whether it’s an in-person flyer, a social media ad, or a website listing, we ensure every potential buyer has multiple opportunities to see your property.

Key Takeaways

  1. Old School Meets New School: From signs and coffee shop flyers to social media ads and drone videos, our strategy combines proven traditional methods with modern digital tools.
  2. Targeted and Comprehensive: We focus on local farmers while reaching national investors to ensure maximum exposure.
  3. Tailored Marketing: Every farm is unique, and so is our approach. We customize marketing strategies to highlight your property’s best features.

To learn more about how we can market your farmland effectively and get the best outcome for your sale, contact David Whitaker – Iowa Land Guy today! David Whitaker | Iowa Land Guy